Representing Chongqing, Skyward Journey's Parent Company Stands Out at HATA 2025, Kicks Off New Tourism Era with Hong Kong
Recently, the 49th Hong Kong Association of Travel Agents (HATA) 2025 Overseas Annual Conference successfully concluded at the Sheraton Hotel in Chengdu. Our parent company of Skyward Journey, as an outstanding representative of the travel agency industry in Chongqing, had the honor of being invited to this grand event. We gathered with representatives from the Sichuan Provincial Cultural and Tourism Department, core members of HATA, and numerous leading Hong Kong travel operators to discuss cooperation and explore future development.
Serving as a premier platform for exchange, the conference connected tourism professionals from Mainland China and Hong Kong. A highlight was an inspection tour for HATA's core members to locations including Leshan, allowing them to evaluate the region's tourism offerings and infrastructure firsthand. The seminar sessions were marked by fruitful discussions on key industry topics, from new market dynamics to service innovation, generating significant momentum for future collaboration.
During the highly anticipated tourism resource promotion session, our representative vividly showcased the unique charm of Chongqing as a "Majestic Landscape, New Charms of Chongqing" to our Hong Kong counterparts. We highlighted the mesmerizing 8D urban landscape, the magnificent Three Gorges of Yangtze River, the brilliant UNESCO World Cultural Heritage site of the Dazu Rock Carvings, the ancient hot spring therapy culture, and the unforgettable Bayu culinary culture. We extended a warm invitation to Hong Kong travel operators and tourists to visit Chongqing and experience the city's passion and profound cultural charm.
Through this conference, our company established direct connections with several well-known Hong Kong travel agencies and reached multiple cooperative intentions to jointly develop specialized tour routes tailored for the Hong Kong market, such as "In-Depth Chongqing Tours" and "High-Speed Rail Premium Tours." We deeply felt the strong interest of the Hong Kong industry in the tourism resources of Western China and are confident about attracting more Hong Kong tourists to Chongqing in the future.
Our participation in this conference not only successfully promoted Chongqing's tourism brand to the international market but also laid a solid foundation for our company to expand our customer base in Hong Kong and Macao and enhance our international service standards. Yuntu Company will continue to uphold its mission, dedicated to bringing the most captivating Chongqing and the most authentic experiences to global tourists, contributing to the high-quality development of Chongqing's cultural and tourism industry.